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Alternative Spring Break 2007 Syllabus

Social Entrepreneurship in the Bay Area

Winter Quarter Directed Reading: 1 Unit, C/NC Only
Fridays 2:00-4:00PM

Trip Leaders:
Andi Kleissner Kimber Lockhart
Email: ude.drofnats|kidna#ude.drofnats|kidna Email: ude.drofnats|lrebmik#ude.drofnats|lrebmik

Faculty Advisor:
Tina Seelig
Management Science and Engineering
Stanford Technology Ventures Program Executive Director
Email: ude.drofnats|gileest#ude.drofnats|gileest

Trip Description:
"A social entrepreneur identifies and solves social problems on a large scale. Just as business entrepreneurs create and transform whole industries, social entrepreneurs act as change agents for society" — PBS Movie "The New Heroes"

Social entrepreneurship is a new way of thinking about society’s tough issues. In diverse fields like health, technology, agriculture, education, and urban poverty relief, social entrepreneurs are looking beyond the status quo and emerging with creative, sustainable solutions.

Known as one of the most innovative places in the world, the Bay Area has served as an incubator for many of social entrepreneurship’s exciting ideas. It is home to organizations like Benetech, a nonprofit technology company developing software to prevent human rights abuses, Interplast, a nonprofit medical communications company, and Delancey Street, a network of businesses run by ex-felons and substance abusers to learn skills to rebuild their lives.

This spring break, we will speak to experts in the field of social entrepreneurship, embark on a tour of innovative bay area organizations, and learn about the funding and other infrastructure that makes social entrepreneurship possible. Through conversations with founders, focused service, and group brainstorming, we will get a better picture of social entrepreneurship and how we can get involved—from generating an initial idea to building a full-scale project.

1.Attendance is required. Please contact us in advance if you must miss a class. You will be expected to submit make-up work as appropriate.
2.Participation. This class will be fun, interesting, and relevant. You will get the most out of it by enthusiastically contributing in activities and discussions.
3.Readings and Exercises. Readings for the week should be completed before class. We promise the readings are useful—not just for this quarter, but as a great reference for the future. They have been drawn together from recommendations by social entrepreneurs and other experts in the field.
4.Idea log. We will keep idea logs over the course of the class. While we will not monitor your logs, taking a moment to record ideas as they come will prove well worth it in the long run.

This is as much your class as it is ours. Let us know if you don’t think we have spent enough time on something or if there are other topics you would like to cover. The syllabus is not set in stone, and we would love to have your input! Catch us after class or send us a quick email to let us know how things are going.

Social entrepreneurship is always changing—a great innovation may happen tomorrow! If you encounter any articles, websites, or other interesting news, please bring them in to share with the class.

In Class
Assignment Due
January 12: Welcome and Introductions
Guest Speaker: James Phills, Center for Social Innovation, Stanford GSB
About the Class
Distribute Idea Logs
Distribute Course Readers
Discussion: How to Change the World
Prepare questions for Bornstein interview
▪Selections from Bornstein – How to Change the World

▪Post goals and ideas for the class on Wiki.
January 16:
9:00AM – Phone conference with David Bornstein, author of How to Change the World

January 19: What is Social Entrepreneurship? (only 1hr)
Personalize your Idea Log
Activity: Find a Social Entrepreneur
Discussion: Bornstein Reflections and Conceptions of Social Entrepreneurship
▪Dees – The Meaning of Social Entrepreneurship

▪Hart, Prahalad – The Fortune at the Bottom of the Pyramid
January 26: Delving into Social Entrepreneurship
Guest Speaker(s): Experiences from Those on the Ground
Discussion: Markets for Social Entrepreneurship
▪Pahalad, Hammond – Serving the World’s Poor, Profitably

▪Ashoka – Everybody’s a Changemaker
▪Davis - Social Entrepreneurship: Towards an Entrepreneurial Culture for Social and Economic Development
February 2: New Heroes
Movie Afternoon! - Watch selections from New Heroes Series

February 9: Brainstorming
Guest Speaker: Tina Seelig, MS&E
Brainstorming in Social Entrepreneurship
Activity: Brainstorming Problems
▪Kelley – The Perfect Brainstorm
▪Dees – Mastering the Art of Innovation
▪Sutton – Weird Ideas that Work
February 16: Strategy
Guest Speaker
Brainstorming I
▪Eisenhardt – Strategy as Simple Rules
February 23: Structure
Guest Speaker: Charly Kleissner, Co-Founder of Social-Impact International
Guest Speaker: Lee Davis, Co-Founder of Nonprofit Enterprise Self-Sustainability Team
TerraPass/Carbon Fund Debate
Brainstorming II
▪Davis, Etchart – Supporting Nonprofit Enterprise in Emerging Markets
▪Young – Social Enterprise in the United States: Alternate Identities and Forms

▪Davis, Etchart – Venture Philanthropy: the Future of Philanthropy or Misguided Hubris?
March 2: Funding
Guest Speaker: Socially Responsible Investing
Discussion: Venture Philanthropy
Activity: Social Entrepreneurship Funding Sources
Brainstorming III
▪Funding source research project.
▪Meehan, Kilmer, O’Flanagan – Investing in Society
▪Benioff – The End of Philanthropy
March 9: Evaluation
Guest Speaker: Sara Olsen, Co-Founder Social Venture Technology Group
Brainstorming IV
▪Lingane, Olsen – Guidelines for Social Return on Investment

▪Murphy - Seven (almost) Deadly Sins of High Minded Entrepreneurs
March 16: Business Plans and Grant Writing Workshop
Activity: Grant Writing Workshop
Activity: Tips and Tricks for the Business Plan
▪Rooney – Planning for the Social Enterprise

▪Heath - What Sticks

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